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The Digital Packaging Market Will Grow Substantially
Aug 05, 2018

There is a question about the impact of digital printing in the packaging print survey: choose one of the following options that you think is most useless and tell us why.Most of the respondents chose "the development of packaging technology promotes the innovation of printing market".The survey, the first in the United States to focus on comprehensive data, involved consumer markets, packaging and printing industries, and digital imaging technology.

Digital printing is the process by which the digital printing system receives full digital printing information and directly controls the output of the printing sheet, so no printing plate is required.According to the different types of digital printing technology used, images can be transferred through intermediate carriers or imaging surfaces. For example, in electrostatic photographic printing, after the exposure of photosensitive drum and inking, the printed image and text information can be transferred to the paper, and the images can be directly transferred to the paper without intermediate carriers, such as ink-jet printing.

Digital printing has the potential to break the existing packaging supply chain, and along the way, it can be extended to augmented reality, near-field communications, printed electronics, qr codes and 3D printing.

Between 2007 and 2017, the print market grew at a compound annual rate of 1.8% and packaging by 4.2%, according to the national association of suppliers of printing, publishing and paper processing technologies.

Now, the growing demand for printing time inventory unit, has become the driving force to promote the development of digital printing technology forward, because, for the enterprise, the unit printing cycle or shorter turnaround time, the higher production efficiency, the greater the profits, so the development of digital printing technology good time has come.However, the industry is much the same as it was when commercial printers first appeared 20 years ago, and most people are hesitant to see the development of digital printing machines based on offset presses.

With the advent of the era of big data, many products need to be updated on the basis of information analysis.Similarly, packaged-goods companies analyze large amounts of data, stratify consumers, and design packaging separately.Therefore, printing companies need to take both speed and quality into account. In this market environment, offset printing presses are very unadvantageous, because a printing press takes 90 minutes to complete the task, and a digital printing press only takes a few minutes.

At the same time, overseas investors believe that digital printing has a very promising future, which will also promote the re-development of domestic digital printing technology in the United States.The reason is that some investors are global suppliers of raw materials for polypropylene and polyethylene production, which are mainly used in the soft packaging industry.Therefore, if they realize that investment in packaging and printing companies will stimulate the development of the soft packaging industry, they will associate the phrase "good steel is used on the edge of the knife" with the investment in the digital printing field, so as to bring more digital printing machinery into the market and speed up the development of the soft packaging industry, so as to achieve their own goals.

The digital packaging market will grow substantially